Honey is the food item that everyone tastes and eat once in life. Honey is good for health and there are numerous health benefits of it. Honey is one of the ancient food which has its history up to 4000 years. An ancient human was the first to extract honey and eat it. To date, bee farming and selling honey s one of the common business, especially in rural areas. Throughout these times, there have been different marketing and selling techniques applied for the sale of honey.
Anciently honey was store in the pot made of mud and usually get consumed within one or two days. Most of the time honey was consumed, just after its extraction. By this, it gets consumed before getting spoiled. But after industrialization, honey packaging innovates the same as other food items. There have been different packaging for honey Sydney throughout the years. Now, we can find honey in glass jars, plastic bottles or jars.
But still, many bee farmers are directly selling honey instead of retailing them at grocery shops or supermarkets. The bee farmers prefer to sell fresh honey to their consumers, as many consumers prefer fresh honey instead of processed packaged honey. Because whenever honey gets packaged in bottles or jars, to preserve and prolong the life of honey, certain additives have to be added in packaged honey. These additives enhance the life of honey but it reduces its natural nutrients. Even this also causes a taste of change from fresh honey.
To avoid this, many traditional bee farmers provide raw honey to their consumers. Some of the bee farmers work in the same delivery model as of traditional milkman. They deliver honey to their customer’s house as per their periodic demand like a weekly or monthly basis. Customers can also visit their farm themselves and these bee farmers also allow their customers to extract their honey. So many customers prefer to visit farms, to learn about the extraction process. This activity also helps them to get closure to nature. At the farm, honey is packed into a glass jar and most of the time it is unlabeled. Now with the help of the internet, these farmers can take orders from distanced regions also and they have design logistics solutions to deliver their honey to those customers.
The marketing and advertisement media for these farms is traditional, i.e. word of mouth. As these bee farmers can’t afford to spend a hefty amount of money on advertisement but they get this help from their customers. A customer often refers to new customers or they bring their friends along while visiting bee farms. But this increase in tends shows that people still to get bulk raw honey even if it requires an extra effort.